Guap Clothing

Guap Clothing Our store is called Guap. The term "guap" is slang for any high amount of money. We chose the name because it resonates with our target audience, which is young people interested in street wear. We weren't worried about having...

Read More

Whites Dispensary: The Whole Concept

How does the company integrate packaging, branding and display to give you an all round idea of their brand? As a pharmacy, Whites Dispensary does not make its own products so they cannot have control over the product packaging. However, they...

Read More

Retail Display Research

For my retail display research I went to Woolworths to look at the various ways their produce and products were being displayed and what message this was conveying to the consumer. How does the display of products in a supermarket vary?The...

Read More