Guap Clothing

Guap Clothing Our store is called Guap. The term "guap" is slang for any high amount of money. We chose the name because it resonates with our target audience, which is young people interested in street wear. We weren't worried about having...

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Whites Dispensary: The Whole Concept

How does the company integrate packaging, branding and display to give you an all round idea of their brand? As a pharmacy, Whites Dispensary does not make its own products so they cannot have control over the product packaging. However, they...

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Retail Display Research

For my retail display research I went to Woolworths to look at the various ways their produce and products were being displayed and what message this was conveying to the consumer. How does the display of products in a supermarket vary?The...

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Moodboard

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Brand Comparison: Chanel vs Maybelline

What colours, typefaces, graphics does the company use on the packaging? What does this say about the value of the product? MaybellineMaybelline is a budget makeup brand. Their packaging usually includes bright colours and big fonts or graphics...

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Retail Brand Research: Typo

What is the company's "brand story" and how is this communicated in the design of the products and packaging?Typo is operated by the Cotton On company. Cotton On is a clothing store aimed towards teenagers and in 2007 they extended their market...

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